The TV show Yellowstone is responsible for bringing in over $730,000,000 to Montana's economy.  This comes from a report conducted by the University of Montana and the schools Bureau of Business and Economic Research and the Institute for Tourism.

The report says the show has brought in around $376,000,000 in income to Montana households and another $44,000,000 in state tax revenue.

Paramount Network's "Yellowstone" Season 2 Premiere Party At Lombardi House
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Paramount Network's "Yellowstone" Season 2 Premiere Party At Lombardi House

LOS ANGELES, CALIFORNIA - MAY 30: (L-R) Gil Birmingham, Kevin Costner and Cole Hauser attend Paramount Network's "Yellowstone" Season 2 Premiere Party at Lombardi House on May 30, 2019 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for Paramount Network)

The report also says just over two million have visited the state because of the TV show in 2021 alone. All attracted by the beauty of Montana and the scenery the show brings to your TV.  Everything from food services, hotels, rental companies and more are all benefiting from Yellowstone.

The show is mostly filmed around the Montana towns of Darby, Hamilton, Missoula and the Bitterroot valley. Today, the hit TV show is now in its fifth season and employs over 527 Montanans who help out with the production of the show.

In the university study a whopping 72% of the visitors to Montana said they had watched the show and another 20% said the show Yellowstone influenced their visitation decision a lot or a great deal.  The report also estimates that just over three thousand people have moved to the state because of the show.

Today, the show Yellowstone is the highest rated non-sports television show with as many as 13-million people watching a single episode.

The show is about a Montana family that is trying to keep it's ranch away from people that want to take it and develop the land.  Kevin Costner, the star of the show,  is now the Governor of Montana in the show Yellowstone.

Kevin Costner

2018 Winter TCA Tour - Day 12
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2018 Winter TCA Tour - Day 12

PASADENA, CA - JANUARY 15: Actor Kevin Costner of 'Yellowstone' speaks onstage during the Paramount Network portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 15, 2018 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)

 

Yellowstone cast members photo gallery.

Kelsey Asbille.  She plays Monica.  The wife of Kaycee Dutton.  

Paramount's "Yellowstone" Season 5 New York Premiere
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Paramount's "Yellowstone" Season 5 New York Premiere

NEW YORK, NEW YORK - NOVEMBER 03: Kelsey Asbille attends Paramount's "Yellowstone" Season 5 New York Premiere at Walter Reade Theater on November 03, 2022 in New York City. (Photo by Dia Dipasupil/Getty Images)

Kelly Reilly plays Beth Dutton. 

Premiere Party For Paramount Network's "Yellowstone" Season 2 - Arrivals
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Premiere Party For Paramount Network's "Yellowstone" Season 2 - Arrivals

LOS ANGELES, CALIFORNIA - MAY 30: Kelly Reilly attends the Premiere Party For Paramount Network's "Yellowstone" Season 2 at Lombardi House on May 30, 2019 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images)

Cole Hauser  plays the ranch hand Rip Wheeler.

Paramount's "Yellowstone" Season 5 New York Premiere
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Paramount's "Yellowstone" Season 5 New York Premiere

NEW YORK, NEW YORK - NOVEMBER 03: Cole Hauser attends Paramount's "Yellowstone" Season 5 New York Premiere at Walter Reade Theater on November 03, 2022 in New York City. (Photo by Dia Dipasupil/Getty Images)

Jen Landon plays Teeter, a ranch hand.  (yes Michael Landon's daughter)

Paramount Network's "Yellowstone" Season 5 Fort Worth, Texas Premiere and After Party
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paramount Network's "Yellowstone" Season 5 Fort Worth, Texas Premiere and After Party

FORT WORTH, TEXAS - NOVEMBER 13: Jennifer Landon attends the premiere for Paramount Network's "Yellowstone" Season 5 at Hotel Drover on November 13, 2022 in Fort Worth, Texas. (Photo by Richard Rodriguez/Getty Images for Paramount)

Wes Bentley plays Jamie Dutton

Paramount's "Yellowstone" Season 5 New York Premiere
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Paramount's "Yellowstone" Season 5 New York Premiere

NEW YORK, NEW YORK - NOVEMBER 03: Wes Bentley attends Paramount's "Yellowstone" Season 5 New York Premiere at Walter Reade Theater on November 03, 2022 in New York City. (Photo by Dia Dipasupil/Getty Images)
Paramount Network's "Yellowstone" Los Angeles SAG Event
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Paramount Network's "Yellowstone" Los Angeles SAG Event

LOS ANGELES, CALIFORNIA - JANUARY 06: (L-R) Gil Birmingham, Dawn Olivieri, Kelsey Asbille and Wes Bentley attend Paramount Network's "Yellowstone" Los Angeles SAG Event at SAG-AFTRA on January 06, 2023 in Los Angeles, California. (Photo by Jerod Harris/Getty Images for Paramount Network)
Paramount Network's "Yellowstone" Season 5 Fort Worth, Texas Premiere and After Party
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Paramount Network's "Yellowstone" Season 5 Fort Worth, Texas Premiere and After Party

FORT WORTH, TEXAS - NOVEMBER 13: Brecken Merrill attends the premiere for Paramount Network's "Yellowstone" Season 5 at Hotel Drover on November 13, 2022 in Fort Worth, Texas. (Photo by Richard Rodriguez/Getty Images for Paramount)
2018 Winter TCA Tour - Day 12
Getty Images
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2018 Winter TCA Tour - Day 12

PASADENA, CA - JANUARY 15: Actors Kelly Reilly (L) and Luke Grimes of 'Yellowstone' speak onstage during the Paramount Network portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 15, 2018 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)
Paramount's "Yellowstone" Season 5 New York Premiere
Getty Images
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Paramount's "Yellowstone" Season 5 New York Premiere

NEW YORK, NEW YORK - NOVEMBER 03: (L-R) Wes Bentley, Luke Grimes, Kelsey Asbille, Gil Birmingham and Cole Hauser attend Paramount's "Yellowstone" Season 5 New York Premiere at Walter Reade Theater on November 03, 2022 in New York City. (Photo by Dia Dipasupil/Getty Images)
Paramount Network's "Yellowstone" Season 2 Premiere Party At Lombardi House
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Paramount Network's "Yellowstone" Season 2 Premiere Party At Lombardi House

LOS ANGELES, CALIFORNIA - MAY 30: (L-R) Gil Birmingham, Kevin Costner and Cole Hauser attend Paramount Network's "Yellowstone" Season 2 Premiere Party at Lombardi House on May 30, 2019 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images for Paramount Network)

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